How ad blockers work on Google ChromeĬhrome’s built-in ad blocker (or limiter) is set to keep ads within a specific range of acceptability, using something called the Better Ads Guideline. Before we explain how to turn on / off Google’s tool, let’s first examine how Chrome’s ad blocker works, and what it can and can’t do. If you’re looking for better experience and privacy, you should also consider third-party extensions like AdBlock Plus, or browser-native ad blocking, as you’d find in privacy browsers like Brave. Many ads will still get through, even with Google’s tool turned on-ads that are both annoying and privacy-invading.
But note that this tool isn’t so much an ad blocker as an ad limiter.
